MMM Character Designs.
The Goatt Character Illustration
The Goatt is the primary mascot of the brand, he's suppose to exude a sense of professionalism, confidence, and be a little goofy too. His head was designed by Josiah Kelly and I designed his body. Apart of the humor with this character is that his name is Goatt despite being a donkey, but he's still the "greatest of all time."
https://www.linkedin.com/in/josiah-axiom-kelly/
Dani Character Illustration
This character is designed in the same style as the Goatt, and she's based off the companies CEO. Goatt and Dani are drawn simply in-order to be easily repose and animated.
Unused concept of the Dani character. Decided to go with the former design because it was easier to redraw and the more exaggerated proportions of the former design matched Goatt's design better and was overall more cohesive with the brand.
MMM Web Ads
Unused web ad concept
MMM Youtube Banner
MMM: MuleUp!
Logo
The Logo was co-designed by Josiah Kelly. He illustrated the Goatt's head and the Megaphone. MuleUp! was a referral rewards program, so the goal was to design a logo that reflects both the personality of the brand and visually communicate what the program is about. This goal was achieved with the use of the companies mascot shouting into a megaphone, a fun and expressive way to visually communicate that this program is all about "spreading the word" and the arrow pointing up is an abstract but easily understandable way to communicate the rewards the audience will receive for spreading the word. The Arrow also functions as a replacement for an exclamation mark, the arrow visually communications the same thing as an exclamation mark while at the same time being a symbol representing growth.
https://www.linkedin.com/in/josiah-axiom-kelly/
MuleUp! email ads.
MuleUp! infographics
