MMM Character Designs.
The Goatt
The Goatt is the primary mascot of the brand, he's suppose to exude a sense of professionalism, confidence, and be a little goofy too. His head was designed by Josiah Kelly and I designed his body. Apart of the humor with this character is that his name is Goatt despite being a donkey, but he's still the "greatest of all time."
https://www.linkedin.com/in/josiah-axiom-kelly/
Dani
This character is designed in the same style as the Goatt, and she's based off the companies CEO. Goatt and Dani are drawn simply in-order to be easily repose and animated.
Unused concept of the Dani character. Decided to go with the former design because it was easier to redraw and the more exaggerated proportions of the former design matched Goatt's design better and was overall more cohesive with the brand.
MMM Web Ads
Unused web ad concept
MMM Youtube Banner
MMM: MuleUp!
MuleUp! email ads.
MuleUp! inforgraphics
